Sans Normal Osbag 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, friendly, modern, solid, straightforward, impact, clarity, approachability, modernity, versatility, rounded, geometric, blocky, high legibility, compact.
This typeface is a heavy, rounded sans with compact proportions and a clear, geometric skeleton. Curves are built from broad circular/elliptical forms (notably in C, O, and G), while joins and terminals remain clean and largely square-cut, producing a sturdy, contemporary rhythm. Counters are fairly open for the weight, apertures stay readable, and spacing feels even and workmanlike, giving lines of text a dense but controlled texture. Numerals follow the same robust construction, with simple, highly legible shapes and strong vertical emphasis.
Best suited to headlines and short blocks of copy where a strong, clean voice is needed—such as branding, posters, packaging, and signage. The solid color and open forms also support UI titles, callouts, and other display-forward applications where quick recognition matters.
The overall tone is direct and dependable, with a friendly softness coming from the rounded bowls and smooth curves. It reads as modern and pragmatic rather than expressive or ornamental, projecting clarity, strength, and approachability in equal measure.
The design appears intended to deliver a robust, modern sans voice with rounded geometry—optimized for impact and clarity. It balances strong weight with straightforward letterforms to remain approachable while staying highly readable in prominent settings.
The lowercase shows a single-storey a and g, reinforcing a contemporary, geometric feel. Round letters remain stable and consistent in width, and the heavier strokes create a strong, poster-ready presence while maintaining clear internal shapes for continuous reading at larger sizes.