Slab Contrasted Gypi 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, western, playful, chunky, retro, poster-ready, impact, nostalgia, warmth, display emphasis, soft corners, bracketed serifs, rounded slabs, bulbous, ink-trap like.
A heavy, display-oriented slab serif with broad proportions and softly rounded corners throughout. Strokes are thick with subtly uneven, slightly sculpted edges, and the serifs read as chunky slabs with gentle bracketing rather than sharp, hairline terminals. Counters are compact and rounded, with occasional notch-like cut-ins that give a faint ink-trap impression at joins. The overall rhythm is dense and stable, with big, confident shapes and minimal delicacy, making letterforms feel sturdy and highly legible at large sizes.
Best suited to headlines, posters, and brand marks where strong presence and a retro, sign-like character are desired. The thick slabs and generous forms also work well for packaging and storefront-style signage, especially in short phrases and titles where its distinctive texture can carry the composition.
The tone is bold and friendly, mixing a vintage sign-painting/Wild West flavor with a cartoonish, approachable warmth. Its exaggerated weight and rounded slab details create a festive, attention-grabbing voice that feels nostalgic and fun rather than formal or corporate.
The design appears intended to deliver maximum impact with a warm, vintage display voice—combining slab-serif structure with rounded, slightly rugged detailing for a friendly, showy look in large-format typography.
Uppercase forms lean blocky and monumental, while lowercase maintains the same chunky texture for cohesive headline setting. Numerals match the heavy, rounded slab language and appear designed for impact rather than compact text setting.