Hollow Other Upda 7 is a very bold, very narrow, high contrast, upright, normal x-height font visually similar to 'PODIUM Sharp' by Machalski and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, stenciled, poster, mechanical, retro, industrial texture, display impact, stencil effect, vintage signage, condensed, blocky, notched, punched, slab-serif.
A condensed, all-caps–leaning display face with heavy vertical stress, flat terminals, and occasional slab-like feet. Strokes are interrupted by consistent internal knockouts: small round “rivet” dots and narrow slits that run through many stems and bowls, creating a punctured, hardware-like texture. Curves are tight and vertically oriented, counters are compact, and the overall rhythm is rigid and architectural, with slightly irregular cut shapes that keep the forms lively at large sizes.
Best suited for display applications where the punched detailing can be appreciated: posters, large headlines, signage, labels, and brand marks that want an industrial or stenciled feel. It can also work for short typographic lockups and numbered/lettered systems where a rugged, fabricated texture is desirable.
The repeated punch-outs and rivet dots give the font an industrial, fabricated tone—like painted metal, machinery plates, or stamped signage. It reads as bold, utilitarian, and a bit theatrical, with a vintage poster energy that feels at home in workwear, Western/railroad-adjacent, or workshop-inspired branding.
The design appears intended to merge a condensed, high-impact display silhouette with decorative internal knockouts that evoke rivets, perforations, or cut steel. The goal is legibility at headline sizes while delivering a distinctive, constructed texture that differentiates it from standard condensed slabs.
The internal cutouts noticeably reduce solid ink coverage, so the face benefits from generous size and spacing to keep the perforations from visually filling in. The distinctive dots and slits become a defining texture in headlines, but may compete with fine background detail in busy layouts.