Sans Contrasted Issi 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, retro, punchy, playful, assertive, display, standout display, retro flavor, friendly impact, compact darkness, rounded, blocky, soft corners, teardrop terminals, ink-trap feel.
A heavy, expanded sans with pronounced stroke modulation and large, rounded counters. Many joins and terminals show softened, teardrop-like shaping that creates an ink-trap/ball-terminal impression, while flat-sided stems and wide bowls keep the overall silhouette blocky. Curves are generous and geometric-leaning, with compact apertures in letters like C, S, and e, and a single-storey a and g that read as simplified, chunky forms. Figures are similarly broad and sculpted, with strong interior shapes (notably 8) and angled construction in 2, 4, and 7.
Best suited to display applications where width and weight can do the work—headline typography, poster titles, album/film graphics, and bold brand marks. It can also serve packaging and short callouts where a compact, high-impact word shape is desirable; extended paragraphs may feel dense due to the heavy texture and tight apertures.
The font projects a bold, 1970s/Art-Deco-tinged display mood: confident, slightly funky, and attention-grabbing without feeling aggressive. Its rounded shaping and bulb-like terminals add friendliness and a touch of novelty, giving headlines a playful, poster-ready energy.
The design appears intended to deliver maximum presence with a stylized, sculptural sans construction—combining wide proportions, rounded geometry, and expressive terminal shaping for a distinctive retro display voice.
Contrast is expressed less as thin hairlines and more as sculpted thinning at joins and along curves, producing a carved, ink-trap-like rhythm at large sizes. Spacing appears designed for tight, impactful setting; in text samples the forms pack together into a strong, dark texture.