Slab Contrasted Urma 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gold' by FontMesa, 'Serifa' by Linotype, and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, sturdy, confident, classic, industrial, impact, authority, legibility, stability, headline strength, bracketed, blocky, ink-trap, robust, high-shouldered.
A sturdy slab-serif with heavy, block-like serifs and clearly bracketed joins that soften transitions into the stems. Strokes are strongly weighted with noticeable but controlled contrast, producing crisp horizontals and emphatic verticals. Proportions lean broad, with generous counters and a steady, even rhythm across the alphabet; round letters stay fairly open while diagonals and joins show purposeful shaping for clarity at large sizes. Lowercase forms read solid and workmanlike, with compact details and a consistent, squared-off finish in terminals and serifs.
Best suited for headlines and display typography where its wide, weighty forms and pronounced slabs can deliver impact. It can also work well for editorial titles, pull quotes, packaging, and signage where a robust serif texture and strong letter separation are desirable.
The overall tone is confident and grounded, mixing a traditional print sensibility with a practical, no-nonsense sturdiness. It feels well suited to authoritative messaging—more pragmatic than delicate—while still retaining a familiar, classic serif voice.
The design appears intended to provide a bold, authoritative slab-serif voice with strong structure and legibility, balancing classic serif cues with a more industrial, contemporary solidity. Its shaping emphasizes stability, clear word silhouettes, and a dense, confident typographic color.
The numerals and capitals appear especially punchy, with strong top-and-bottom anchoring from the slabs that creates a planted baseline and a stable texture in lines of text. The design’s broad set and firm serifs give it a poster-ready presence, while the bracketed shaping keeps it from feeling overly rigid.