Slab Contrasted Urly 10 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF More' by FontFont and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, confident, traditional, sturdy, authoritative, impact, readability, authority, print tone, structure, bracketed, blocky, ink-trap hint, softened, robust.
A robust slab-serif with broad proportions and a strong, even color on the page. Strokes show clear, controlled contrast, with thick verticals and sturdily joined slabs that read as slightly bracketed rather than purely square. Curves are full and rounded (notably in bowls and counters), while terminals stay firm and horizontal, giving a steady rhythm. The lowercase is compact and weighty with a single-storey “g” and generous apertures for a slab design; figures are bold, open, and highly legible.
Works well for headlines, subheads, and short-to-medium text in editorial contexts where a strong typographic voice is desired. Its sturdy slabs and open shapes also suit posters, packaging, and brand systems that need legibility with a classic, authoritative tone.
The overall tone is confident and editorial, combining a traditional print sensibility with a modern, no-nonsense solidity. It feels trustworthy and declarative, suited to communication that should read as established and emphatic rather than delicate or playful.
The design appears intended to deliver a bold, readable slab-serif voice that stays stable in dense settings while still feeling refined. It balances strong slabs and controlled contrast to provide impact without sacrificing clarity in continuous text.
At text sizes the face maintains a dense, uniform texture, with serifs that help guide the line and reinforce word shapes. The sample paragraph shows strong emphasis and presence even in mixed-case reading, with punctuation and numerals holding their weight alongside letters.