Sans Contrasted Hapa 13 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'High Swift' by Variatype (names referenced only for comparison).
Keywords: sports branding, racing themes, gaming titles, posters, headlines, speed, aggressive, sporty, futuristic, industrial, impact, motion, branding, display, slanted, compressed counters, rounded corners, ink-trap cuts, wedge terminals.
A heavy, forward-slanted sans with broad proportions and a low, aerodynamic silhouette. Strokes are chunky with noticeable modulation created by angled joins and tapered cuts, while corners are softened into rounded rectangles rather than sharp points. Many glyphs feature carved notches and wedge-like terminals that create internal highlights and keep counters from closing up at display sizes. Overall rhythm is tight and mechanical, with compact apertures and simplified curves that emphasize momentum and impact.
Best suited to display applications where its mass and slanted stance can dominate: sports or racing identities, gaming and esports graphics, action-themed posters, and punchy packaging or promotional headlines. It also works well for short, high-impact phrases where the carved details can be appreciated without crowding.
The style reads fast and forceful, with a motorsport/arcade energy and a distinctly tech-driven edge. Its slant and cut-in details suggest motion and competitiveness, lending a confident, action-oriented tone to headlines.
The design appears intended to deliver maximum visual impact with a sense of speed, using slant, broad forms, and strategic cut-ins to maintain legibility while adding a signature, engineered texture. It prioritizes a branded, emblematic presence over neutral text setting.
The numeral set mirrors the same chamfered, cut-in construction, producing a cohesive, logo-like texture across letters and digits. Counters are relatively small and angular, and the distinctive internal cuts become a defining texture when set in blocks of text.