Slab Rounded Ordi 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, packaging, children’s, branding, signage, friendly, retro, approachable, informal, bookish, soften slabs, improve warmth, everyday readability, retro utility, rounded serifs, soft corners, sturdy, open counters, even rhythm.
A rounded slab-serif with sturdy, low-contrast strokes and softly eased corners throughout. Serifs are blocky but fully rounded at the ends, giving the forms a cushioned, typewriter-adjacent feel rather than a sharp, engraved one. Proportions read on the broader side with generous sidebearings and open counters; curves are smooth and largely circular, while joins stay calm and consistent. The lowercase shows single-storey shapes (notably the a and g), with simple, readable construction and an even baseline presence across text.
Works well for editorial headlines and short-to-medium passages where a friendly slab presence is desirable, and for branding or packaging that benefits from a retro, trustworthy tone. The open shapes and rounded serifs also suit signage and educational or children-focused materials where clarity and softness are both priorities.
The overall tone is warm and approachable, blending a retro, utilitarian voice with a gentle softness. It feels informal and human, with a lightly nostalgic rhythm that suits conversational copy without becoming whimsical.
Likely designed to merge the authority and structure of a slab serif with rounded, inviting details for comfortable reading and an accessible personality. The intent appears to be a practical text-and-display companion that maintains sturdy rhythm while avoiding sharpness.
In text, the rounded terminals help prevent the slab details from feeling heavy, keeping paragraphs airy despite the robust serifs. Numerals share the same softened slab treatment and maintain clear differentiation at a glance.