Sans Normal Armug 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad Hebrew' by Adobe, 'Poynter Gothic' by Font Bureau, 'Interval Next' and 'Marlon Pro' by Mostardesign, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, approachable, functional, versatility, legibility, neutrality, system design, clarity, rounded, open counters, humanist, crisp, geometric-leaning.
A clean sans with smooth, rounded curves and straightforward, mostly monolinear strokes. Capitals feel broadly proportioned with generous apertures (notably in C and S) and even, calm rhythm across the alphabet. Lowercase forms are simple and familiar, with round bowls and open counters; the single-storey a and g and the softly curved terminals contribute to an easy, contemporary texture in text. Numerals are clear and compact, with consistent stroke weight and unobtrusive joins that keep shapes legible at a glance.
Well suited for interface and product text, informational layouts, and wayfinding where clean shapes and open counters help readability. It can also support straightforward branding and marketing systems that need a contemporary, unobtrusive sans, and works comfortably for headings and short-to-medium body copy in editorial or presentation settings.
The overall tone is modern and neutral, projecting clarity and everyday usability rather than strong personality. Rounded construction gives it a friendly, approachable feel while maintaining a professional, no-nonsense presence suitable for general communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency across uppercase, lowercase, and numerals. Its rounded geometry and familiar letterforms suggest a goal of broad usability across digital and print contexts without calling attention to stylistic quirks.
Spacing appears balanced in the sample, producing an even typographic color without tight spots. Curved letters (O, Q, G) maintain smooth circularity, while straighter forms (E, F, T, H) stay crisp and uncomplicated, reinforcing a consistent, practical voice.