Sans Normal Amrig 15 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Luxora Grotesk' by Designova, 'Eina' by Extratype, and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, clean, friendly, utility, clarity, impact, versatility, modernization, geometric, high contrast, open counters, rounded joins, flat terminals.
A sturdy geometric sans with heavy, even strokes and largely circular bowls. Curves are smooth and consistent, with open counters and generous apertures that keep forms clear at display sizes. Terminals are predominantly flat and squared-off, and the overall construction favors simple, rational shapes over calligraphic modulation. Proportions are balanced and slightly compact, with a stable baseline and straightforward, unembellished punctuation-like detailing in the sample text.
This font is well suited to headlines, brand marks, packaging, and poster typography where a strong, clean voice is needed. It also works for short UI labels, navigation, and informational graphics thanks to its open counters and simple letterforms, though its weight makes it most effective from medium sizes upward.
The tone is modern and direct, projecting clarity and assurance without feeling cold. Its round forms and open interiors add approachability, while the dense weight and clean structure lend a corporate, headline-ready confidence. Overall it reads as practical and contemporary, suitable for straightforward messaging.
The design appears intended as a contemporary workhorse sans that emphasizes geometric clarity and high-impact presence. It prioritizes clean construction, legibility, and a straightforward rhythm for modern branding and display use.
The numeral set appears strong and signage-friendly, with simple silhouettes and clear differentiation between figures. The lowercase maintains a clean, geometric rhythm that stays consistent across continuous text, and the shapes retain legibility even in tightly set lines due to their open internal space.