Sans Other Asbop 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'JollyGood Proper' and 'JollyGood Sans' by Letradora (names referenced only for comparison).
Keywords: posters, packaging, kids branding, headlines, stickers, playful, quirky, cartoony, friendly, bouncy, approachability, handmade feel, cheerful display, informal branding, rounded, chunky, soft corners, irregular, hand-cut.
A chunky, geometric sans with rounded outer curves and slightly irregular, hand-cut contours. Strokes stay consistently heavy, but terminals and joins wobble subtly, giving each glyph a cut-paper feel rather than strict mechanical precision. Counters are generally open and simple, with circular forms (O, 0, 8) reading as soft, near-oval shapes, while diagonals and arms (K, R, V, W) show mild asymmetry and varied angles. The overall rhythm is lively and slightly uneven, with characters appearing to lean or shift in stance without losing basic upright structure.
Best suited for display typography where personality is the priority: posters, short headlines, playful branding, packaging, stickers, and social graphics. It can also work for short bursts of body copy in informal contexts, but its intentionally irregular rhythm is most effective at larger sizes.
The font conveys a lighthearted, mischievous tone—confident and bold in presence, but intentionally imperfect and human. Its bouncy shapes and softened corners create an approachable, kid-friendly voice that feels casual and fun rather than corporate or formal.
The design appears intended to deliver a bold, approachable sans voice with deliberate hand-made irregularity—evoking cut-out lettering or cartoon signage while keeping letterforms simple and legible.
Distinctive details include a playful, angular take on diagonals (notably in V/W/X) and a consistently rounded, simplified treatment of bowls and counters that keeps words readable at display sizes. Numerals are similarly heavy and friendly, with a prominent, rounded 8 and a compact, curved 3/5 that reinforce the informal character.