Serif Normal Pemuw 2 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Manier' by Piotr Łapa, 'Joane Pro' by W Type Foundry, and 'Blacker Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, magazine, branding, packaging, posters, fashion, editorial, luxury, dramatic, classic, editorial impact, luxury branding, classic refinement, display clarity, didone-like, wedge serif, sharp, crisp, sculptural.
A high-contrast serif with a crisp, engraved feel: thick verticals and hairline-thin connecting strokes create strong light–dark rhythm. Serifs are sharp and wedge-like, often resolving into triangular terminals that read as cut-ins or ink traps at joins and stroke endings. The round letters show tight, polished curves with a slightly pointed, faceted impression, while diagonals (V, W, Y, K) taper to fine tips. Numerals follow the same contrast logic, with slender hairline links and prominent main stems, giving figures a display-oriented, refined profile.
Best suited for headlines, mastheads, pull quotes, and other prominent editorial typography where the contrast and sharp detailing can be appreciated. It also fits premium branding and packaging, particularly in beauty, fashion, and hospitality contexts, and works well for poster titles or high-impact typographic layouts.
The overall tone is poised and high-end, with a dramatic elegance associated with fashion publishing and luxury branding. The sharp terminals and extreme contrast add a slightly theatrical, modern edge while still feeling rooted in classic serif tradition.
The design appears intended to deliver a contemporary take on a classic high-contrast serif: refined proportions, striking thick–thin transitions, and signature wedge terminals that create a memorable, editorial-forward voice.
At larger sizes the hairline strokes and small notches become distinctive, contributing to a chiseled, couture look; in smaller text those delicate details may visually soften. Uppercase forms feel especially commanding and stately, and the set maintains a consistent, tightly controlled contrast pattern across letters and figures.