Sans Normal Dokih 7 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: ui text, headlines, signage, presentations, branding, clean, modern, neutral, technical, minimal, clarity, neutrality, modernity, simplicity, monoline, open counters, rounded terminals, geometric, airy.
This is a clean sans with monoline strokes, generous spacing, and broadly rounded bowls. Curves are built from smooth, near-circular forms, while diagonals (A, V, W, X, Y) are crisp and straight, creating a clear geometric rhythm. Terminals are mostly rounded and unobtrusive, and apertures in letters like c, e, and s stay open for clarity. Numerals follow the same restrained construction, with simple shapes and minimal detailing.
It works well for interface typography, product UIs, and contemporary web layouts where an unobtrusive, clean tone is needed. The open shapes and simple numeral design also suit headlines, wayfinding, and presentation graphics, particularly at medium to large sizes.
The overall tone is calm and contemporary, with a neutral voice that feels practical rather than expressive. Its airy stroke weight and orderly geometry suggest a straightforward, professional character that suits modern interfaces and clean branding.
The design appears intended as a general-purpose geometric sans that prioritizes clarity, neutrality, and a smooth modern texture. Its restrained detailing and open forms aim to keep attention on content while maintaining a crisp, contemporary feel.
The sample text shows consistent color and smooth reading flow, especially at larger sizes, with a clear distinction between round and straight-sided forms. The design avoids decorative quirks, leaning instead on even curves, open counters, and balanced proportions for a quietly polished look.