Sans Normal Gyluw 7 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, quirky, handmade, retro, playful, compact display, friendly tone, retro feel, humanized sans, rounded, monoline, condensed, soft terminals, tall.
A condensed, monoline sans with tall proportions and generously rounded corners. Strokes remain even throughout, with soft, slightly irregular terminals that give the outlines a casual, drawn feel while staying clean and consistent. Curves are smooth and elliptical, counters are open, and the overall rhythm is narrow and vertical, producing compact word shapes. The lowercase shows compact bodies with long ascenders/descenders, and figures follow the same rounded, simple construction.
Best suited to headlines, short phrases, packaging, and brand marks where a compact footprint is useful and the friendly character can come through. It can also work for signage or labels when set with comfortable tracking and ample line spacing.
The font reads as friendly and approachable, with a lightly whimsical tone. Its narrow, tall stance and rounded ends suggest a mid-century/retro display sensibility, while the subtle hand-made warmth keeps it from feeling purely technical.
The design appears intended to provide a clean, condensed sans with rounded geometry and a human, slightly quirky finish, balancing legibility with personality for display-oriented typography.
Distinctive single-storey lowercase forms and simplified, rounded capitals contribute to a strong silhouette at larger sizes. The condensed spacing and tall ascenders make it feel airy in headlines but can become busy if tightly tracked in dense text settings.