Sans Normal Seriy 2 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, posters, modern, friendly, clean, approachable, casual, space efficiency, everyday usability, friendly modernity, clarity, rounded, soft terminals, open counters, tall proportions, humanist.
A clean sans with tall, condensed proportions and gently rounded corners throughout. Strokes are even and low-contrast, with softened terminals that avoid sharp cuts and give the letters a smooth, slightly monoline feel. Curves are drawn with rounded geometry and open counters, keeping forms like C, G, O, and e airy and readable, while the overall rhythm stays calm and consistent. Uppercase shapes are straightforward and compact, and the lowercase maintains clear, simple construction with a single-storey a and g and a modest x-height relative to the tall ascenders.
Works well for UI labels, menus, and compact layouts where a condensed footprint helps fit more content without sacrificing legibility. It also suits branding, packaging, and signage that benefit from a clean, friendly voice, and it scales comfortably into display use for posters and headlines.
The overall tone is modern and approachable, with a friendly softness that tempers the condensed stance. It feels practical and uncluttered rather than formal, making it suitable for contemporary interface and branding work where clarity and warmth are both desirable.
Likely designed as a versatile, space-efficient sans that remains pleasant in continuous reading. The softened terminals and rounded drawing aim to add warmth and neutrality at once, balancing modern clarity with an inviting, everyday character.
The design’s narrow set and tall verticals create an efficient, space-saving texture in paragraphs, while the rounded terminals prevent it from feeling rigid. Numerals share the same smooth, simplified construction and read cleanly alongside text.