Sans Normal Agrev 5 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Hedwig Pro' and 'Petermann' by Ingo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, modernity, clarity, display, rounded, geometric, soft corners, sturdy, clean.
This typeface is a heavy, rounded sans with smooth, geometric curves and minimal stroke modulation. Counters are generally open and generously sized, giving letters a clear, punchy silhouette. Round characters (C, O, Q, e, o) read as near-circular, while straight-sided forms (E, F, H, N) keep crisp verticals and horizontals with softened joins. The lowercase shows a tall x-height and compact ascenders/descenders, and the overall drawing favors broad, stable shapes over sharp terminals.
This font is well-suited to headlines and short, high-impact copy where strong shapes and rounded geometry help maintain clarity. It works especially well for branding, packaging, and signage that benefits from a friendly but substantial voice, and it can carry large-scale typographic layouts with a consistent, solid rhythm.
The overall tone is friendly and confident, with a contemporary, slightly playful warmth from the rounded construction. Its weight and smooth geometry create an assertive presence without feeling aggressive, making it feel approachable and straightforward in display settings.
The design appears intended to deliver a modern geometric sans with softened edges and a strong, readable silhouette. Its proportions and sturdy forms suggest a focus on impactful display typography that stays approachable through rounded construction and open counters.
Diagonal letters like K, V, W, X and the slanted leg of R are chunky and well-supported, maintaining consistent visual weight. Numerals are similarly robust and rounded, designed to match the letterforms in color and presence. Spacing in the sample text reads even and steady, producing a dense, high-impact texture at larger sizes.