Sans Normal Abbab 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Intelo' by Monotype and 'Grayfel' by insigne (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, signage, modern, friendly, clean, dynamic, approachable, forward motion, clear reading, modern utility, softened tone, everyday emphasis, humanist, oblique, open forms, rounded terminals, soft geometry.
This is a slanted sans with smooth, rounded curves and a clean, low-modulation stroke. Letterforms lean consistently to the right with an oblique construction rather than calligraphic contrast, giving the shapes a steady rhythm. Counters are generally open and generously rounded (notably in C, G, O, and e), while joins stay crisp and uncluttered. Terminals are mostly straight-cut with softened corners, and proportions feel balanced, with neither overly condensed nor overly wide forms across the set.
It works well for interface copy, product branding, and editorial settings where a clean sans with built-in emphasis is useful. The steady texture and open apertures support readable paragraphs, while the pronounced slant makes it effective for headlines, pull quotes, and situations where you want a sense of speed or forward motion without resorting to a display style.
The overall tone is contemporary and personable: energetic from the slant, yet calm and readable due to the simple construction and even texture. It comes across as friendly and informal without becoming playful or decorative, making it feel suitable for modern, everyday communication.
The design appears intended as a contemporary italic companion with a friendly, humanist flavor—prioritizing smooth curves, clarity, and an energetic stance. Its construction suggests a focus on versatility: distinctive enough for modern identity work, yet restrained enough for functional text use.
Numerals follow the same smooth, slightly rounded geometry and maintain clear silhouettes at a glance. The italic angle is prominent enough to convey motion and emphasis in running text while keeping spacing and counters comfortable for continuous reading.