Sans Normal Obnih 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Humanist 777' by Bitstream, 'Whitney' by Hoefler & Co., 'Frutiger' by Linotype, 'Interval Next' by Mostardesign, 'FreeSet' by ParaType, 'Belle Sans' by Park Street Studio, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, athletic, friendly, modern, loud, impact, approachability, clarity, modernity, rounded, compact, blocky, high impact, clean.
A compact, heavy sans with broad, rounded forms and a dense, even color. Curves are smoothly inflated (notably in C, O, S, and G), while joins and terminals stay blunt and decisive, giving a blocky silhouette with softened corners. Counters are relatively small and apertures are somewhat narrowed, producing strong headline presence and sturdy word shapes. Spacing appears straightforward and slightly tight, reinforcing a solid, poster-like texture in text.
Best suited to headlines and short blocks of copy where maximum impact and clarity are needed—posters, promotional graphics, signage, and brand marks that want a friendly-but-forceful voice. It also works well for packaging and apparel-style graphics, and for numerals in price points or score/metric callouts.
The overall tone is bold and upbeat, with a friendly roundness that keeps the weight from feeling harsh. It reads as contemporary and assertive, leaning toward sporty and promotional energy rather than quiet editorial refinement.
The design appears intended to deliver high-impact communication with approachable geometry: a sturdy, rounded display sans that stays clean and legible while projecting confidence and energy.
The uppercase set feels particularly geometric and stable, while the lowercase shares the same chunky construction for consistent texture. Numerals match the overall mass and roundness, integrating well for attention-grabbing figures in display settings.