Sans Superellipse Emlas 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, sportswear, headlines, product design, futuristic, technical, sleek, sporty, efficient, contemporary branding, speed emphasis, interface clarity, systematic geometry, distinctive texture, rounded corners, soft-rectilinear, monoline, compact curves, angled terminals.
A forward-leaning sans with monoline strokes and a distinctly soft-rectilinear construction: curves tend to resolve into rounded-rectangle corners rather than perfect circles. Letterforms are narrow and streamlined, with squared-off bowls and consistently rounded outside corners that create a tight, engineered rhythm. Terminals are clean and abrupt, and several shapes show controlled angular decisions (notably in diagonals and joins) that keep the texture crisp despite the softened geometry. Numerals and caps follow the same rounded-corner logic, producing a cohesive, modern set with a slightly compressed, aerodynamic feel in running text.
Best suited to short-to-medium settings where a modern, speedy voice is needed—UI labels, product naming, tech or automotive branding, and sporty editorial headlines. It can also work for posters and packaging where a sleek, engineered texture is desirable, while long-form body text may feel dense due to the compact shapes and slanted stance.
The overall tone is modern and tech-leaning, with a fast, utilitarian energy created by the italic slant and compact, rounded-rect forms. It reads as purposeful and contemporary rather than friendly or calligraphic, suggesting speed, interfaces, and engineered products.
The design appears intended to merge an italic, motion-driven stance with a rounded-rect geometric system for a clean, futuristic signature. Its consistent corner treatment and restrained stroke behavior suggest an emphasis on clarity, cohesion, and a contemporary, device-friendly aesthetic.
The superelliptic rounding is a defining motif across both cases, helping maintain consistency between straight segments and curves. In text, the tight internal counters and squared curves create a distinctive texture that stands out from more geometric or humanist italics.