Sans Normal Mamid 13 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Refrankt' by Groteskly Yours and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, dynamic, retro, confident, grab attention, convey motion, project strength, add playfulness, slanted, rounded, bulky, compact, high-impact.
A heavy, slanted sans with wide, rounded proportions and smooth, continuous curves. The strokes are thick with subtly modulated joins, producing a soft, inflated silhouette rather than sharp, technical geometry. Counters are relatively tight in letters like a/e/s, and terminals tend to end in blunt, slightly angled cuts that reinforce the forward lean. Overall spacing reads sturdy and compact, with a consistent, rhythmic heft across capitals, lowercase, and numerals.
Best suited to large sizes where its weight and slant can deliver immediate presence—headlines, posters, and display typography. It also fits energetic branding contexts such as sports identities, event promotions, packaging, and bold retail signage where a friendly-but-forceful voice is desired.
The tone is energetic and assertive, with a playful, retro-leaning momentum. Its bold, rounded massing feels friendly but forceful, suggesting motion and impact rather than refinement. The italic slant adds speed and urgency, making the face feel promotional and attention-grabbing.
The design appears intended as a high-impact display sans that combines rounded, approachable forms with a forward-leaning, speed-oriented stance. It prioritizes bold silhouette recognition and a dense typographic color for short, promotional text.
Round letters (o, c, e) show a distinctly elliptical feel under the slant, while diagonals (v, w, x, y) appear reinforced and chunky for visual stability. Numerals follow the same swollen, rounded logic, keeping a cohesive color in mixed text settings.