Sans Normal Mamid 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Refrankt' by Groteskly Yours and 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event graphics, sporty, dynamic, punchy, confident, retro, impact, speed cue, display clarity, brand presence, oblique, geometric, rounded, compact apertures, soft corners.
A heavy, oblique sans with broad, low-contrast strokes and strongly rounded geometry. Letterforms are built from wide ovals and smooth curves, with compact apertures and a slightly pinched, forward-leaning rhythm that increases perceived speed. Terminals are clean and largely straight-cut, while counters stay generous enough to keep shapes from clogging at display sizes. Uppercase forms read blocky and stable; lowercase stays sturdy with single-storey a and g, and a tall, prominent t that reinforces the slanted flow.
Best suited for display work where impact and momentum matter: headlines, posters, sports or fitness branding, event graphics, and bold packaging callouts. It can also work for short UI labels or badges when large enough to preserve counter clarity, but its slant and mass favor concise, high-contrast messaging over long reading.
The overall tone is energetic and assertive, with a fast, sporty feel that suggests motion and performance. Its wide stance and bold, rounded forms give it a friendly toughness—confident rather than aggressive—and a subtle retro athletic flavor that fits attention-grabbing headlines.
The design appears intended to deliver a fast, energetic voice through a wide, rounded construction and a pronounced oblique slant, creating an athletic, attention-forward presence. Consistent curves and simplified details prioritize immediate recognition and strong silhouette in large-scale applications.
The numerals match the letterforms with rounded bowls and simplified joins, maintaining a consistent, aerodynamic silhouette across the set. The oblique angle is substantial enough to create momentum in lines of text, and the weight and width combine to produce strong color and impact in short phrases.