Serif Normal Midol 2 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Mafra Deck Condensed', 'Times New Roman', and 'Velino Compressed Text' by Monotype; 'Lido STF' by Storm Type Foundry; and 'Mencken Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, editorial, book titles, magazines, branding, authoritative, classic, formal, literary, editorial tone, classic appeal, strong presence, text clarity, bracketed serifs, oldstyle figures, calligraphic stress, sharp terminals, crisp joins.
This typeface is a robust serif with pronounced thick–thin modulation and crisp, bracketed serifs. The capitals have strong vertical emphasis and compact, sculpted counters, while the lowercase shows traditional proportions with a two-storey “a” and “g” and clear, bookish rhythm. Curves are smoothly drawn with a subtle calligraphic stress, and joins/terminals resolve into clean, sharp endings that keep the texture dark but controlled. Numerals appear oldstyle (with ascenders/descenders), integrating smoothly with running text.
Well suited to editorial headlines, book and magazine typography, and branding that calls for a classic serif voice. It can also support pull quotes, section openers, and packaging or identity work where a traditional, authoritative tone is desired—especially when set with ample leading to balance its dark color.
The overall tone is confident and traditional, projecting an editorial seriousness associated with established publishing and formal communication. Its dark, emphatic color and high contrast add a sense of ceremony and authority without feeling decorative.
The design appears intended as a conventional, publication-oriented serif that emphasizes strong contrast and sturdy serif forms for a confident presence in display and editorial contexts, while retaining familiar lowercase structures for readable text setting.
In paragraph settings the letterspacing reads compact, producing a dense, continuous texture that favors headlines and short-to-medium text blocks. The differentiated uppercase forms (notably the wide “W” and strong diagonal strokes) help maintain clarity at display sizes, while the oldstyle numerals lend a classic, book-typographic feel in mixed text.