Slab Contrasted Vusu 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'MartiniThai Neue Slab V2' by Deltatype, 'Shandon Slab' by Hoftype, 'Hawking' by Latinotype, 'Amasis' and 'Prumo Slab' by Monotype, 'Mediator Serif' by ParaType, 'Mayonez' by Sardiez, 'LFT Etica Sheriff' by TypeTogether, and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, robust, retro, athletic, confident, poster-ready, impact, heritage, authority, team spirit, display clarity, blocky, sturdy, bracketed, compact, high-impact.
A heavy, block-forward slab serif with broad proportions and strong rectangular forms. The serifs read as thick slabs with slight bracketing and rounded joins, giving the shapes a carved, cohesive feel rather than a sharp, mechanical one. Counters are relatively compact and apertures tend to be tight, reinforcing a dense, high-ink texture. Stroke endings are blunt and consistent, while the overall rhythm stays steady across caps, lowercase, and numerals for an even, emphatic color in text and display settings.
Best suited to headlines, posters, and branding where strong impact and sturdy letterforms are desired. It can work well for sports and collegiate-style identities, packaging, and signage where the heavy slabs help maintain presence from a distance. For extended text, generous leading and careful size choice help preserve clarity due to the dense interior spaces.
The tone is bold and assertive with a vintage, collegiate flavor—confident, friendly, and a bit rugged. It evokes classic poster and sports-marking traditions, delivering a straightforward, no-nonsense voice that feels energetic and attention-grabbing.
The design appears intended to deliver a classic slab-serif authority with a friendly, retro spirit—maximizing visual weight and presence while keeping forms familiar and readable. It emphasizes strong silhouettes and consistent texture for attention-first typography.
At large sizes the thick slabs and compact counters create a strong graphic silhouette, while in longer lines the dense texture can feel forceful and compressed. The numerals match the letterforms’ weight and squareness, supporting punchy, headline-like number use.