Sans Normal Arrir 18 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, friendly, neutral, efficient, versatility, readability, clarity, modernity, rounded, geometric, open counters, soft terminals, even rhythm.
This typeface presents a clean sans with rounded, geometric construction and smooth, continuous curves. Strokes are consistently even, with soft, slightly rounded terminals that keep forms from feeling sharp. Counters are open and generously shaped, and circular letters like O, C, and G read as near-elliptical with steady curvature. The lowercase shows a two-storey “g” and a single-storey “a,” with straightforward joins and uncluttered interior spaces; the numerals follow the same simple, rounded logic with clear distinctions between forms.
It suits interface and product typography where clarity and a calm, contemporary voice are needed, as well as general-purpose branding and marketing systems. The even texture and open forms also make it a good candidate for editorial layouts, presentations, and straightforward signage where clean readability matters.
Overall, the tone is modern and approachable, balancing neutrality with a subtle friendliness from the rounded shaping. It feels practical and clear rather than stylized, giving text an easy, contemporary cadence.
The design appears intended as a versatile everyday sans: rounded and geometric enough to feel current, but restrained enough to work across many contexts without calling attention to itself.
The design maintains a steady typographic color in paragraphs, with spacing that appears comfortable for continuous reading. Character shapes favor clarity—particularly in the bowls and apertures—supporting quick recognition at a range of sizes.