Sans Normal Arrif 2 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Arquitecta' and 'Arquitecta Standard' by Latinotype and 'Grotica' by Runsell Type (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, neutral, modern, approachable, functional, versatility, legibility, neutrality, clarity, consistency, geometric, monolinear, rounded, crisp, open counters.
This is a clean, monolinear sans with geometric construction and softly rounded curves. Uppercase forms are straightforward and evenly weighted, with circular bowls and smooth joins that keep the texture calm and consistent. Lowercase appears compact with a relatively short x-height, while counters stay open and legible; terminals are mostly straight and uncluttered. Spacing and overall rhythm feel steady, producing a tidy, contemporary page color in the sample text.
It suits interface and product typography, dashboards, and general-purpose documents where a clean, even sans is needed. It can also work for understated branding and wayfinding, and for editorial subheads or short passages where a modern, neutral voice is preferred.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its restrained shapes and even rhythm give it a dependable, workmanlike feel that reads as modern and unobtrusive, with just enough roundness to stay friendly.
The design appears intended as a versatile, general-purpose sans that stays visually quiet while maintaining strong legibility. Its geometric, low-detail construction suggests a focus on consistency across letters and numbers for contemporary digital and print use.
Round characters like O/C/G and the bowls in B/P/R lean toward near-circular geometry, while diagonals (A/V/W/X/Y) are crisp and stable. Numerals are simple and clear, matching the letterforms without added styling, which helps maintain consistency in mixed text.