Slab Rounded Abma 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Osiris' by Berthold, 'LFT Etica Sheriff' by TypeTogether, and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, editorial, posters, headlines, friendly, approachable, sturdy, retro, informal, soften slab, friendly utility, retro warmth, clear readability, rounded slabs, soft serifs, bracketed, typewriter-like, robust.
A rounded slab-serif with sturdy, low-contrast strokes and softly squared, bracketed serifs. The forms feel compact and grounded, with generous curves on bowls and a slightly softened, ink-friendly finish at terminals. Uppercase letters are broad and stable, while the lowercase shows clear, readable shapes with a single-storey “a” and “g,” a gently curved “r,” and a straightforward “t” with a firm crossbar. Numerals are bold and open, matching the same rounded slab construction and even rhythm.
This style fits branding and packaging that want a dependable, inviting voice, as well as editorial headlines and pull quotes where a sturdy slab texture adds character. It also works well for posters and signage that benefit from bold shapes with softened edges.
The overall tone is warm and approachable, pairing a dependable, workmanlike structure with softened details. It evokes a retro utilitarian feel—confident and practical rather than formal—making text feel friendly and easygoing.
The font appears designed to combine the reliability of a slab-serif skeleton with rounded, softened terminals for a more casual, contemporary friendliness. It aims for high readability with a distinctive, slightly nostalgic texture that stands out without feeling ornate.
The design maintains consistent stroke weight and serif treatment across cases, helping longer passages hold an even texture. The rounded corners and chunky serifs create a strong presence at display sizes while remaining clear enough for short-to-medium text settings.