Sans Normal Otruh 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Glober' by Fontfabric, 'Plantago' by Schriftlabor, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, approachable, modern, playful, confident, friendly display, brand voice, high impact, softened geometry, rounded, soft corners, chunky, geometric, compact.
A heavy, rounded sans with sturdy stems and softly blunted terminals. Curves are generous and smooth, producing broad bowls and open apertures, while straight strokes stay slightly softened rather than sharply cut. Proportions are compact with a steady cap height and a moderate x-height, giving lines a dense, punchy texture. The numerals follow the same chunky, rounded construction for consistent color in mixed text.
Best suited for headlines, posters, and branding where a bold, approachable voice is needed. It also works well for packaging and short signage text thanks to its sturdy shapes and high presence, while longer paragraphs will typically need more leading to avoid a heavy page color.
The overall tone is friendly and contemporary, with a playful softness that keeps the weight from feeling harsh. Its rounded forms read as welcoming and informal while still feeling confident and clear at display sizes.
The font appears intended to deliver a modern, friendly display sans that balances geometric simplicity with softened corners for warmth. Its consistent, rounded construction suggests a focus on strong impact and easy legibility in short-to-medium text.
The design relies on broad curves and simple, no-nonsense construction, creating strong silhouette recognition in uppercase and a lively rhythm in lowercase. The heavy weight produces a dark, even typographic color that benefits from comfortable tracking and line spacing in longer settings.