Sans Normal Afgad 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'PF Das Grotesk Pro' by Parachute, and 'Dylan Condensed' by Wiescher Design (names referenced only for comparison).
Keywords: branding, advertising, headlines, editorial, ui, modern, dynamic, friendly, clean, sporty, emphasis, clarity, approachability, modernization, rounded, humanist, open apertures, soft terminals, forward-leaning.
This italic sans has a lively forward slant with smooth, rounded geometry and gently tapered stroke endings. Curves are broad and even, with open counters and generous apertures that keep forms clear at text sizes. Uppercase shapes read clean and sturdy, while the lowercase shows a more humanist rhythm with single-storey forms and a straightforward, legible construction. Numerals are similarly rounded and consistent, with a balanced mix of circular and slightly condensed shapes that align well with the overall texture.
Well-suited for branding systems that need a modern, energetic voice, as well as advertising, packaging, and short editorial passages where emphasis and motion are helpful. It also works in UI or product environments for buttons, labels, and callouts when a friendly italic accent is needed.
The overall tone is contemporary and approachable, combining a sporty sense of motion with a calm, readable presence. Its rounded forms and open shapes feel friendly rather than technical, while the italic angle adds energy and emphasis without becoming calligraphic.
The design appears intended to deliver a contemporary italic sans that balances speed and friendliness: rounded forms for approachability, open counters for legibility, and a steady rhythm for comfortable reading in both display and supporting text roles.
The italic is built as a true slanted design rather than an oblique feel, with coordinated joins and curves that maintain consistent spacing. Letterforms show minimal ornament and rely on clean silhouettes and open interior space for clarity, producing an even typographic color in longer lines.