Sans Normal Kogub 12 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Deckhouse' by Great Scott (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, modern, forward-leaning, assertive, emphasis, speed, impact, modernity, space saving, oblique, condensed, geometric, smooth, crisp.
A compact, oblique sans with sturdy, even strokes and smoothly rounded bowls. The design leans on simplified geometric structure—open counters, broad curves, and minimal detailing—while the slant and tight proportions create a quick rhythm. Terminals are clean and mostly straight-cut, and the overall silhouette stays consistent across uppercase, lowercase, and numerals for a cohesive, punchy texture in lines of text.
It performs best in short-to-medium display settings where the slanted, compact forms can amplify emphasis—headlines, posters, and signage in particular. The sturdy strokes and clean shapes also suit brand marks, packaging callouts, and other high-impact applications where a modern, energetic voice is desired.
The font reads as active and contemporary, with a forward-leaning stance that suggests speed and momentum. Its compact build and confident weight give it a practical, no-nonsense tone suited to attention-getting messaging.
The design appears intended to deliver a fast, streamlined sans voice with strong presence and efficient horizontal footprint. Its consistent geometry and clean terminals prioritize clarity and impact over decorative nuance, making it well-suited to contemporary editorial and branding needs.
Uppercase forms are notably compact with rounded interior shapes, while lowercase maintains clear differentiation and straightforward constructions. Numerals share the same angled stance and robust color, helping mixed alphanumeric settings feel unified.