Sans Normal Afbap 1 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Brandon Grotesque' and 'Brandon Text' by HVD Fonts (names referenced only for comparison).
Keywords: ui labels, branding, posters, packaging, wayfinding, modern, sporty, clean, energetic, technical, motion emphasis, modern utility, contemporary branding, clear signage, oblique, geometric, rounded, compact, crisp.
This is an oblique sans with a clean, geometric skeleton and rounded curves. Strokes stay largely uniform, with smooth joins and minimal modulation, giving letters a crisp, contemporary texture. Proportions are compact, with relatively small lowercase relative to the capitals and a tight, efficient rhythm in text. Rounded forms like O, C, and G read as near-elliptical, while diagonals (V, W, Y, and the slanted stems throughout) create a forward-leaning, streamlined profile.
It suits interfaces and dashboards where a clean sans with forward emphasis can add momentum to headings and labels. The oblique stance also makes it effective for branding, packaging, and promotional graphics where an energetic, contemporary voice is desired. In print, it works well for short paragraphs, captions, and display lines that benefit from a compact, streamlined texture.
The overall tone feels modern and active, with a forward motion that suggests speed and efficiency. Its smooth geometry and consistent stroke weight keep it neutral and utilitarian, while the slant adds energy and a slightly sporty attitude.
The design appears intended to provide a contemporary italic sans that feels fast and functional, pairing geometric roundness with a consistent, low-drama stroke structure. It aims for clarity and a disciplined rhythm while using the slant to signal emphasis and motion.
The design maintains consistent italic construction across both cases, with simple terminals and a restrained, no-fuss finish. Numerals are clear and upright-to-oblique in feel, matching the same geometric, rounded logic as the letters.