Slab Contrasted Urli 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Coupler' by District, 'FF Kievit Slab' by FontFont, 'Rooney' by Jan Fromm, 'Open Serif' by Matteson Typographics, 'Amasis' and 'Amasis eText' by Monotype, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, confident, traditional, robust, authoritative, impact, readability, editorial tone, classic voice, brand presence, bracketed, chunky, high-contrast, ink-trap feel, blocky.
A sturdy slab-serif with broad proportions and prominent, squared serifs that read as slightly bracketed rather than fully abrupt. Strokes show noticeable contrast, with heavier verticals and comparatively lighter connecting strokes, producing a crisp, print-like rhythm. Counters are generous and round in letters like O and Q, while terminals and serifs stay blunt and compact, giving the forms a dense, anchored silhouette. Lowercase shapes are straightforward and sturdy, with a two-storey g and a compact, workmanlike texture; numerals are heavy and highly legible with squared details.
Best suited to headlines, subheads, and short-to-medium editorial passages where a strong typographic voice is desired. It can also work well for posters, packaging, and brand systems that benefit from a solid, classic slab-serif presence and high legibility at bold weights.
The overall tone feels confident and traditional, with an editorial seriousness that suggests established print typography rather than playful display. Its weighty slabs and controlled contrast convey authority and stability, while the broad stance keeps it energetic and attention-getting.
The design appears intended to deliver a classic slab-serif feel with assertive presence and reliable readability, balancing strong serifs with enough contrast to keep the shapes sharp and refined. It aims for a familiar, print-forward voice that can carry both display impact and structured text settings.
In text, the bold serifs create a strong horizontal emphasis, helping lines lock together into a pronounced typographic color. At larger sizes the serif structure becomes a defining graphic feature, while at smaller sizes the sturdy joins and open counters support clear word shapes.