Slab Contrasted Ulba 10 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, packaging, posters, book covers, confident, traditional, sturdy, assertive, impact, readability, authority, warmth, print feel, bracketed, ball terminals, soft corners, compact, texty.
A robust serif design with thick, bracketed slab serifs and subtly softened joins that keep the heavy weight from feeling brittle. Strokes show noticeable thick–thin modulation, with round counters and a slightly condensed, compact rhythm in the lowercase. Terminals often finish with small ball/teardrop shapes (notably on letters like a, c, f), while capitals maintain broad, steady structure and crisp slab feet. Numerals are solid and upright with pronounced slabs and clear, simplified forms that match the sturdy text color.
Well suited to headlines and subheads where heavy serifs can anchor the layout, and to editorial design where a firm, high-ink text color is desirable. It can also perform effectively on packaging and posters that benefit from a traditional, dependable voice and strong silhouette at display sizes.
The overall tone is authoritative and editorial, balancing classic, bookish seriousness with a friendly softness from the rounded terminals and curved brackets. It reads as confident and established—more newspaper and publishing than geometric or tech.
The design appears intended to deliver a strong, familiar serif presence with reinforced slabs for impact, while using gentle bracketing and rounded terminals to preserve warmth and readability. It aims for an authoritative, print-oriented look that holds up in dense settings and bold messaging.
The face produces a strong, even texture in paragraphs, with tight interior spaces and emphatic serifs that help line structure. Curves are generously rounded (e.g., C, O, S), and the lowercase has a slightly more compact, workmanlike feel than the capitals, reinforcing a practical reading voice.