Sans Normal Asbap 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Luxora Grotesk' by Designova, 'Cromathic' by Lemonthe, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui design, product design, wayfinding, editorial, presentations, clean, modern, neutral, friendly, technical, legibility, versatility, systematic design, modern neutrality, geometric, rounded, monoline, open counters, crisp terminals.
This is a clean sans with largely geometric construction and monoline strokes. Curves are smooth and circular with open counters, while straight stems and arms keep a crisp, engineered feel. Terminals are mostly flat and abrupt rather than tapered, and the overall rhythm is even and steady across uppercase, lowercase, and numerals. The letterforms lean toward simple, utilitarian shapes—round bowls on O/C/G and straightforward diagonals on V/W/X—resulting in clear silhouettes and predictable spacing in text.
It works well for UI and product typography where clarity and consistency are key, including dashboards, settings screens, and navigation elements. The even texture and uncomplicated shapes also suit editorial subheads, corporate communications, and presentation decks where a neutral, contemporary sans is needed.
The tone is modern and neutral, with a friendly clarity that feels at home in contemporary interfaces and brand systems. Its restrained personality reads as practical and trustworthy rather than expressive, giving copy a calm, straightforward voice.
The design appears intended as a general-purpose geometric sans optimized for clear, predictable reading and a modern visual system. Its restrained detailing and consistent stroke behavior suggest a focus on versatility across both short labels and longer text settings.
Uppercase forms are clean and geometric, while the lowercase maintains a simple, highly legible structure with open apertures. Numerals follow the same plainspoken logic, matching the cap height and stroke weight closely for a consistent typographic color in mixed text.