Sans Normal Atbub 1 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: ui text, app design, wayfinding, packaging, editorial, clean, modern, neutral, friendly, techy, clarity, modernity, space saving, versatility, rounded, open apertures, soft corners, even color, geometric.
A compact sans with monoline strokes and a distinctly rounded construction. Curves are smooth and circular, terminals are clean and softly finished, and the overall texture stays even across mixed-case text. Proportions feel slightly condensed with generous internal counters; the lowercase uses simple, single-storey forms where expected (notably the g) and a straightforward, legible rhythm. Figures are plain and stable, matching the letters’ rounded geometry and consistent stroke behavior.
Well suited for UI labels, menus, and dashboards where an even typographic color and clear letterforms matter. Its compact width and rounded geometry also work nicely for wayfinding, product packaging, and contemporary editorial or presentation use where a clean, approachable sans is desired.
The tone is contemporary and unobtrusive, with a friendly softness coming from the rounded bowls and smooth joins. It reads as practical and modern rather than expressive, giving interfaces and signage a calm, approachable voice.
The design appears intended to provide a modern, space-efficient sans that stays readable and consistent, pairing geometric roundness with straightforward, utilitarian details for everyday branding and interface typography.
Round letters like O/C/G maintain a consistent ellipse-like geometry, while straight-sided forms (E/F/H/N) keep crisp alignment, creating a balanced geometric/functional feel. The set appears optimized for clarity at a range of sizes, with open shapes and minimal stylistic quirks.