Sans Normal Bobab 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' and 'Acumin Variable' by Adobe and 'AG Royal' by Berthold (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, presentations, editorial, neutral, modern, clean, straightforward, utilitarian, clarity, versatility, neutral voice, functional text, geometric, monolinear, open apertures, even rhythm, crisp terminals.
A clean, monolinear sans with geometric underpinnings and smooth, circular curves. Strokes maintain an even thickness with crisp, mostly horizontal/vertical terminals and minimal modulation. Counters are generous and apertures remain open in letters like C, S, and e, supporting clear internal whitespace. Proportions feel balanced and contemporary, with a slightly oval roundness in O/Q and a practical, no-frills treatment across both uppercase and lowercase.
This font is well suited to UI labels, dashboards, and general interface typography where steady rhythm and clear counters help quick scanning. It also works effectively for signage and wayfinding, as well as presentation decks and editorial layouts that benefit from a neutral, contemporary sans.
The overall tone is neutral and modern, prioritizing clarity over personality. It reads as straightforward and businesslike, with a calm, contemporary presence suited to everyday interfaces and information-forward design.
The design intent appears focused on producing an unobtrusive, dependable sans that maintains consistent color and legibility across sizes. Its geometry and clean terminals suggest a versatile workhorse aimed at broad, everyday typographic use rather than expressive display styling.
Figures are simple and highly legible, matching the letterforms in stroke consistency and spacing. The lowercase includes a double-storey a and a compact, functional g, reinforcing a pragmatic, text-oriented voice while still retaining a gently geometric feel in the curves.