Sans Other Inbuk 7 is a bold, wide, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, sports, packaging, branding, energetic, sporty, playful, casual, retro, impact, motion, approachability, display, personality, slanted, rounded, bouncy, informal, chunky.
A heavy, right-slanted sans with rounded, wedge-like stroke endings and a subtly irregular, hand-cut feel. Letterforms lean forward with lively curves and occasional sharp internal corners, giving strokes a dynamic, brush-like rhythm without true calligraphic terminals. Counters are generally open and generous, and the overall color is strong and dark, with compact joins and simplified construction that keeps shapes bold at display sizes. Figures follow the same forward-leaning, chunky geometry, with clear, approachable silhouettes.
Best suited to short, high-impact settings such as headlines, posters, and logo-style wordmarks where its forward motion and chunky shapes can read clearly. It can also work for packaging, labels, and youth- or sport-oriented branding that benefits from an informal, energetic voice. For longer text, it’s more effective in brief bursts (pull quotes, callouts) than in continuous reading.
The tone is energetic and upbeat, reading as informal and motion-driven—closer to sports branding or playful poster lettering than sober editorial typography. Its slant and punchy massing convey speed and friendliness, with a slightly retro, cartoon-adjacent confidence.
The design appears intended to deliver a bold, fast, and approachable display voice: a sans with italic-like momentum, softened edges, and simplified forms that emphasize impact over neutrality. Its construction prioritizes expressive rhythm and visual punch for attention-grabbing typography.
In text settings the rhythm is distinctly bouncy, with uneven-looking widths and lively diagonals that add personality. The slanted forms and softened corners help maintain cohesion across uppercase, lowercase, and numerals while keeping a deliberately non-mechanical feel.