Sans Normal Kekov 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, packaging, posters, sports graphics, friendly, energetic, sporty, modern, playful, approachability, dynamism, impact, modernity, legibility, rounded, soft terminals, inclined, high impact, compact.
A rounded sans with a pronounced forward slant and substantial, even stroke weight. Curves are generously circular and counters stay open, giving letters a soft, inflated feel while maintaining crisp edges. Proportions lean wide in round glyphs (like O and Q) with slightly compact horizontal spacing, and the overall rhythm is lively due to the consistent italic angle across capitals, lowercase, and figures. Terminals are mostly clean and blunt, with minimal detailing and no sharp contrast changes, producing a sturdy, graphic silhouette.
Best suited to display settings where momentum and friendliness are desirable—headlines, brand marks, packaging callouts, posters, and sports or lifestyle graphics. In longer text it can work for short, punchy paragraphs or UI emphasis, especially when set with comfortable tracking and line spacing.
The overall tone is upbeat and approachable, combining the energy of an italic with the friendliness of rounded forms. It reads as contemporary and slightly sporty, with a playful warmth that keeps it from feeling severe or corporate.
The design appears intended to deliver a confident, modern voice with motion and approachability: a rounded, italicized sans built for impact and quick recognition while keeping forms soft and inviting.
The italic construction is integral rather than a simple oblique feel, and the heavier weight makes small features (like apertures and joins) read best with adequate size or spacing. The numerals are bold and straightforward, matching the roundness and forward motion of the letters.