Sans Normal Pekiw 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra; 'Muller Next' by Fontfabric; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, logos, playful, friendly, cartoon, chunky, bouncy, playful impact, friendly branding, handmade feel, display emphasis, rounded, soft corners, irregular, bulky, informal.
A heavy, rounded sans with soft corners and a subtly uneven, hand-shaped feel. Strokes are thick and largely monolinear, with slightly wavy edges and minor asymmetries that give the letters a lively rhythm rather than strict geometric precision. Counters are compact but open enough to stay readable, and curves (C, G, O, S) lean toward blobby, inflated forms. Terminals are mostly flat-to-soft, with occasional angled cuts in diagonals (K, V, W, X) that add snap without turning sharp overall.
Best suited to display settings where bold presence and friendliness matter: headlines, posters, packaging, and brand marks that aim for an informal, approachable voice. It also works well for kids’ products, playful editorial callouts, and short social graphics where strong silhouette readability is key.
The font communicates a cheerful, approachable tone with a comic, craft-like personality. Its plump shapes and gentle irregularities feel casual and human, suggesting fun, kid-friendly energy rather than corporate formality.
The design appears intended to deliver maximum visual impact with a warm, hand-made character. Its inflated forms and controlled irregularity suggest a display face meant to feel lively and personable while remaining straightforward and sans in construction.
In the sample text, the dense weight and compact counters create strong color and impact, especially at headline sizes. The slightly irregular outlines prevent long lines from feeling sterile, but the heavy build can make very small sizes feel crowded, particularly where counters narrow (e, a, s) and in multi-line paragraphs.