Sans Normal Pemim 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Croma Sans' by Hoftype, 'Telder HT Pro' by Huerta Tipográfica, 'Mundo Sans' by Monotype, 'Juhl' by The Northern Block, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids design, playful, chunky, friendly, cartoonish, retro, impact, approachability, personality, headline focus, rounded, soft corners, bulbous, bouncy, heavy.
A heavy, rounded sans with broad proportions and compact counters that create a solid, poster-like color on the page. Strokes stay largely uniform, with softened corners and subtly uneven, hand-cut edge behavior that gives forms a gentle wobble without becoming fully distressed. The uppercase is blocky and spacious, while the lowercase remains sturdy and simple with short ascenders/descenders and minimal internal detailing. Numerals are similarly weighty and open, designed to read clearly at large sizes with strong silhouettes.
Best suited to display work such as headlines, posters, logo lockups, packaging, and bold social graphics where its big shapes and soft corners can carry the message. It can also fit playful editorial callouts or kids-oriented design, but it benefits from extra spacing if used for multi-line text blocks.
The overall tone is upbeat and approachable, leaning toward a cartoon and snackable headline feel rather than sober editorial typography. Its soft, chunky shapes suggest fun, warmth, and a touch of retro sign-painting energy, making text feel friendly and informal even at very large scales.
The design appears intended as a characterful display sans that prioritizes strong silhouette, friendliness, and impact. Its softened geometry and slight edge irregularity aim to add personality and warmth while staying clean enough for clear, bold messaging.
Rhythm and spacing feel intentionally loose and headline-oriented, with irregularities in curves and terminals that add character and motion. The bold massing and reduced interior space make it most comfortable when given generous tracking and line spacing, especially in longer passages.