Sans Normal Koder 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Pastoral' by FontFont and 'Auto Pro' by Underware (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, energetic, friendly, sporty, modern, informal, impact, approachability, momentum, modernity, slanted, soft, rounded, bouncy, compact.
A slanted, heavy sans with softly rounded terminals and broad, continuous curves. The letterforms lean consistently and show a slightly bouncy baseline rhythm, with compact counters and sturdy verticals that keep the texture dense in setting. Curves are smooth and circular-leaning, while joins and corners are gently eased rather than sharp, giving the whole face a cohesive, softened geometry. Numerals follow the same robust, rounded construction and read clearly at display sizes.
This font performs best in headlines and short blocks where its slanted, rounded heft can deliver impact—such as posters, event graphics, and promotional signage. It also suits brand marks, packaging, and social graphics that need an energetic, friendly voice, especially at medium to large sizes.
The overall tone is lively and approachable, with a sporty, forward-leaning momentum. Its rounded shaping and dense color make it feel friendly and contemporary rather than formal, with a casual confidence suited to attention-grabbing messages.
The design appears intended to combine strong display-level presence with a softer, more approachable sans construction. Its consistent slant and rounded geometry suggest a focus on momentum and friendliness for contemporary advertising and branding contexts.
In the sample text, the strong slant and weight create an assertive line presence, while the softened terminals prevent it from feeling aggressive. The mix of compact interiors and wide curves yields a bold, poster-like texture that benefits from comfortable tracking and generous line spacing when used in longer bursts.