Sans Superellipse Gulim 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kelson' by Armasen, 'Ciutadella' and 'Ciutadella Rounded' by Emtype Foundry, 'Panton' by Fontfabric, and 'Boxed' and 'Boxed Round' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, utilitarian, impact, clarity, approachability, modern branding, systematic geometry, rounded, compact, blocky, soft-cornered, sturdy.
This typeface is a heavy, geometric sans with rounded-rectangle construction and consistently softened corners. Strokes are thick and even, with closed counters that stay relatively open for the weight, and curves that read as superelliptical rather than perfectly circular. Proportions are compact with broad shoulders and short joins, producing a dense, stable texture in text. Numerals and capitals share the same solid, squared-off rhythm, and diagonals (like in A, V, W, X) are cut cleanly with minimal taper.
It performs best in display contexts—headlines, posters, brand marks, and packaging—where its dense color and rounded geometry read quickly. It can also work for short UI labels or signage where a friendly but authoritative emphasis is needed, especially at medium-to-large sizes.
The overall tone is bold and approachable: strong enough for attention-grabbing headlines, but softened by rounded geometry that keeps it from feeling harsh. It suggests a contemporary, no-nonsense voice with a friendly industrial character.
The design appears aimed at delivering maximum impact with a controlled, geometric system—pairing stout strokes and compact spacing with softened corners to maintain warmth and legibility. Its shapes prioritize clarity and consistency over calligraphic detail, aligning with contemporary branding and bold editorial use.
Letterforms show a deliberate balance of square and round: terminals tend to be flat and firm, while bowls and bends stay generously rounded. The weight creates pronounced internal shapes (e.g., in e, a, s, 8) that remain clear at display sizes, and the punctuation and dots appear robust and visually aligned with the heavy stem weight.