Sans Superellipse Gulim 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, contemporary, clarity, display strength, rounded, soft corners, geometric, compact, clean.
A heavy, geometric sans with superellipse-driven curves and softly squared corners. Strokes are consistently thick with minimal contrast, producing dense, solid silhouettes and large enclosed counters. The overall construction favors broad, simplified shapes and compact joins, with rounded terminals and a sturdy baseline presence; the lowercase shows a large x-height and short ascenders/descenders that keep lines visually tight.
Best suited to short, high-impact text such as headlines, posters, brand marks, packaging callouts, and bold signage where a strong typographic color is desirable. It can work for subheads and UI emphasis at larger sizes, but the heavy strokes and tight counters suggest using generous sizes and spacing for comfortable reading.
The tone is confident and approachable, combining a contemporary geometric feel with a friendly softness from the rounded-rectangle curves. Its weight and compact rhythm make it feel assertive and punchy, while the smooth corners keep it from turning harsh or industrial.
The design appears intended to deliver maximum punch with a clean, geometric voice, leveraging superellipse curves and rounded corners to stay friendly and contemporary. It aims for consistent, simplified letterforms that hold up visually in bold display contexts and create a uniform, attention-grabbing texture.
In the sample text, the dense weight and tight internal spaces become a defining feature, especially in multi-line settings. The figures read as stout and poster-like, and the overall color on the page is dark and even, favoring impact over delicacy.