Hollow Other Atfi 9 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Fraiche' by Adam Fathony and 'Merge Pro' by Philatype (names referenced only for comparison).
Keywords: kids branding, posters, packaging, stickers, merchandise, playful, bubbly, cartoony, whimsical, friendly, add texture, create impact, feel friendly, look dimensional, signal fun, rounded, soft, blobby, puffy, droplet-like.
A very heavy, rounded display face with inflated, blobby letterforms and soft terminals. Strokes are chunky and smoothly modeled, with subtle high-contrast shaping created by pinched joins and tapering at some curves. Many glyphs feature small, irregular interior knockouts and highlight-like voids that read as glossy reflections, giving the black shapes a dimensional, liquid feel. Counters are generally compact, spacing is lively, and widths vary noticeably across the set for an organic rhythm.
Best suited to short headlines and punchy display settings such as children’s products, playful brand identities, event posters, packaging, stickers, and merch graphics. It can also work for social posts and title treatments where a bold, friendly presence and a quirky texture are desired.
The overall tone is humorous and approachable, with a candy-like softness and a slightly mischievous cartoon energy. The glossy cutouts add a toy-like, playful sparkle that keeps the texture from feeling flat or purely heavy.
The design appears intended to deliver maximum impact with soft, rounded forms while adding character through irregular hollow details that suggest shine or cutout texture. It aims for a fun, tactile look that feels animated and immediate in display typography.
The irregular inner cutouts are consistent enough to feel intentional, yet varied in placement and shape, reinforcing a hand-formed or gooey aesthetic. In text, the dense strokes and tight counters make it most effective at larger sizes where the internal voids and subtle contouring remain clear.