Sans Normal Moreb 5 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Plau Redonda' by Plau, 'Amfibia' and 'Karibu' by ROHH, and 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, signage, friendly, punchy, playful, confident, retro, impact, approachability, brand voice, display clarity, rounded, soft corners, sturdy, compact, high-impact.
A heavy, rounded sans with broad proportions and a compact, blocky silhouette. Strokes are consistently thick with softened terminals and generous curves in bowls and counters, producing a smooth, cushiony texture. The uppercase feels solid and billboard-like, while the lowercase maintains simple, single-storey forms and rounded joins that keep the rhythm even. Numerals are large and weighty, matching the letters closely for a uniform, emphatic color in text.
Best suited to display settings where impact and readability at a glance matter—headlines, posters, packaging, and branding marks. It can also work for short bursts of text such as labels or calls-to-action, where a friendly, high-presence voice is desired.
The overall tone is bold and approachable, combining a friendly softness with strong visual authority. Its rounded geometry gives it a slightly retro, pop-forward personality that reads as upbeat rather than severe.
Designed to deliver maximum presence with a warm, rounded finish, balancing strong graphic weight with an inviting, accessible feel. The shapes prioritize clarity and punch in large sizes, aiming for a contemporary display voice with subtle retro cues.
Counters are relatively tight for the weight, emphasizing mass and density over delicacy. Round letters (like O/C) lean toward squarish rounds, and diagonals (like V/W/X) feel sturdy and stable rather than sharp, reinforcing the chunky, approachable character.