Sans Normal Morej 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Allotrope' by Kostic, 'Frutiger Next Paneuropean' by Linotype, 'Boxley' by Shinntype, 'Sans Beam' by Stawix, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, display emphasis, rounded, blocky, compact, soft corners, high impact.
A heavy, rounded sans with broad proportions and a clear, sturdy silhouette. Curves are smooth and generously radiused, giving counters and bowls a soft, inflated feel, while terminals are mostly blunt and clean. The x-height reads large relative to the capitals, and the lowercase stays compact with minimal stroke modulation, supporting strong consistency across the alphabet and numerals. Overall spacing appears open enough for display use, with wide letterforms and substantial interior counters that prevent the forms from clogging at larger sizes.
Best suited to headlines, posters, and branding where high impact and immediate readability are priorities. The rounded, heavy construction also works well for packaging and signage, especially in contexts that benefit from a friendly, contemporary voice.
The tone is confident and upbeat, with a friendly, approachable warmth driven by rounded geometry and thick, stable strokes. It feels energetic and attention-grabbing rather than formal, lending a contemporary, slightly playful character to headlines and short statements.
The design appears intended as a high-impact display sans that combines strong presence with approachable rounded forms. Its geometry prioritizes clarity and visual punch, aiming for bold communication without sharp or ornamental details.
Distinctive shapes include a single-storey lowercase “a,” a simple, robust “g,” and rounded numeral forms that maintain strong legibility through large counters. The overall rhythm is even and weighty, creating a solid texture in lines of text while retaining a softened, non-aggressive edge.