Sans Normal Ombir 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dortmund' and 'Identidad' by Punchform, 'NeoGram' by The Northern Block, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, pragmatic, clean, impact, clarity, modern branding, display strength, everyday utility, geometric, monoline, rounded, open counters, high legibility.
A heavy, monoline sans with broad proportions and clean, geometric construction. Curves are smooth and near-circular in letters like C, O, and G, paired with straight, sturdy stems and simple joins. Terminals are mostly flat with softly rounded corners, giving shapes a solid, even color on the page. Counters are generous and apertures stay open, and the lowercase maintains a straightforward, contemporary skeleton with a compact, single-storey g and a single-storey a.
This face suits large-scale settings where strong presence and quick recognition matter, such as headlines, brand marks, posters, and signage. It also works well for short UI labels and packaging callouts where a bold, clean tone is needed and letterforms must remain readable at a glance.
The overall tone is modern and assertive, with a friendly, approachable softness coming from the rounded geometry. Its dense weight and wide stance read as confident and direct, suitable for clear, no-nonsense messaging without feeling harsh.
The design appears intended to deliver a contemporary, highly legible sans that balances geometric neatness with a slightly softened feel. Its wide, sturdy letterforms emphasize impact and clarity, aiming for versatile display use across modern brand and editorial contexts.
Spacing and rhythm feel steady and uncluttered, and the numerals follow the same robust, geometric logic as the letters, producing a consistent texture in mixed alphanumeric settings. The design favors clarity over idiosyncrasy, with minimal stylistic quirks.