Sans Normal Ogba 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont and 'Acherus Feral' by Horizon Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, clean, impact, clarity, approachability, modernity, rounded, geometric, compact, solid, high impact.
A heavy, rounded sans with compact proportions and sturdy, even strokes. Curves are smooth and near-circular, with broadly rounded bowls (O, C, G) and simplified joins that keep counters open despite the dense weight. Terminals are mostly straight-cut, producing crisp edges on letters like E, F, T, and the diagonals of V/W/X. Lowercase forms follow a straightforward grotesk model with a single-storey a and g, a compact e, and short ascenders/descenders that create a tight vertical rhythm. Numerals are similarly robust and simple, optimized for bold, clear silhouettes.
Best suited for headlines, logos, posters, and other display applications where boldness and quick recognition matter. It can also work for short UI labels or signage when you want a rounded, approachable presence with strong contrast against the background.
The overall tone is assertive and contemporary, with a friendly softness coming from the rounded geometry. It reads as energetic and direct rather than delicate, giving text a confident, headline-forward voice.
The letterforms suggest an intention to deliver a modern, geometric sans that stays friendly while maximizing impact. The compact proportions and simplified shapes prioritize legibility at large sizes and consistent texture in bold typographic layouts.
The design maintains consistent black density across curves and straight strokes, helping it hold together in large blocks of text. The punctuation and dots appear substantial and visually matched to the heavy letterforms, supporting strong emphasis in short statements and display settings.