Sans Normal Hykom 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, social media, friendly, lively, modern, casual, energetic, add motion, modernize tone, soften voice, improve clarity, oblique, rounded, clean, smooth, informal.
A slanted sans with rounded, open forms and smooth, continuous curves. Strokes stay fairly even with minimal contrast, and terminals are clean and softly tapered, giving letters a streamlined, drawn-in-one-motion feel. Proportions are compact and consistent, with generous counters and clear apertures that keep the texture airy despite the italic angle. Numerals and capitals follow the same rounded geometry, producing an even, cohesive rhythm in lines of text.
Well-suited for short-to-medium display text where a sense of motion and friendliness helps, such as branding, advertising, packaging, posters, and social media graphics. It can also work for UI accents, labels, and callouts where an energetic italic voice is desired, especially at moderate sizes.
The overall tone is upbeat and approachable, pairing modern simplicity with a sporty, forward-leaning momentum. It reads as friendly and informal rather than technical, with enough polish to feel contemporary and intentional.
The design appears intended to deliver a clean, contemporary italic sans that feels dynamic and personable. Its rounded construction and consistent stroke weight prioritize smooth readability and a friendly visual signature, aiming for a versatile voice that stands out without looking overly stylized.
The italic construction is integral rather than a mere slant, with lively diagonals and curved joins that add motion. Curved letters (like C, G, S, and O) emphasize the font’s circular logic, while sharper diagonals in letters like K, V, W, X, and Y provide contrast and keep the texture dynamic.