Sans Superellipse Keka 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Equines' by Attractype, 'CAL iWasLike Pro' by California Type Foundry, and 'Absolut Pro' by Ingo (names referenced only for comparison).
Keywords: sports branding, athletics, headlines, posters, packaging, sporty, aggressive, energetic, modern, confident, impact, motion, strength, branding, display, oblique, slanted, geometric, squarish, rounded corners.
A heavy, right-slanted sans with broad proportions and compact counters. Curves are built from squarish, rounded-rectangle forms, producing superelliptical bowls in letters like O, Q, and e, while joints and terminals stay clean and unadorned. Stroke widths remain steady with minimal modulation, and many diagonals and joins are sharply cut, giving the overall silhouette a fast, forward-leaning stance. Numerals follow the same blocky, rounded geometry and keep a sturdy, display-oriented presence.
This font is well suited to sports and fitness identities, team graphics, and energetic advertising where impact is more important than subtlety. It also works effectively for short headlines, large-format posters, and bold packaging marks that benefit from a fast, forward-leaning profile.
The tone is high-impact and kinetic, suggesting speed, competition, and assertive branding. Its strong slant and chunky shapes read as bold and contemporary, with a slightly industrial edge that feels purpose-built for attention.
The design appears intended as a high-visibility display sans that combines geometric, rounded-rectangle construction with a strong oblique posture to communicate motion and strength. Its simplified, sturdy forms aim for immediate recognition in branding and promotional typography.
The letterforms emphasize wide apertures and simplified construction, prioritizing punch and consistency over delicate detail. The italic angle is pronounced, and the rhythm of repeated rounded corners creates a cohesive, engineered look across uppercase, lowercase, and figures.