Sans Superellipse Imkew 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Gltp Starion' by Glowtype, 'Moveo Sans' by Green Type, and 'Bantat' by Jipatype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, logos, app ui, sporty, futuristic, assertive, energetic, technical, speed emphasis, impact display, modern branding, tech aesthetic, slanted, rounded, chunky, compact apertures, soft corners.
This typeface is a slanted, heavy sans with broad proportions and rounded-rectangle (superellipse-like) curves throughout. Strokes are robust and mostly monoline, with subtle contrast created by angled terminals and the italic construction. Counters tend to be squarish and compact, while corners are consistently softened, giving round forms a tuned, engineered feel rather than a geometric circle. The rhythm is tight and forward-leaning, with sturdy joins and clean, simplified shapes that prioritize impact and clarity at display sizes.
It works best for high-impact applications such as sports identities, team wear, event posters, product branding, and bold editorial headlines. The sturdy shapes and rounded corners also suit short UI labels or dashboards where a dynamic, technical tone is desired, especially at larger sizes.
The overall tone is fast, confident, and performance-oriented, evoking motorsport graphics, athletic branding, and contemporary tech styling. Its softened corners keep it approachable, while the aggressive slant and massing maintain a bold, competitive voice.
The design appears intended to combine speed-driven italic energy with a friendly, engineered geometry based on rounded rectangles. It aims for maximum presence and immediate recognizability, balancing a modern technical aesthetic with softened, consistent curvature for cohesion.
Diagonal strokes and angled cuts are emphasized across the alphabet, producing a strong sense of motion. Numerals share the same rounded-square construction, with wide silhouettes and closed, stable forms that read as modern and industrial.